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Do Not Stop Advertising

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Every so often I hear that someone “needs” to stop advertising because it is their “off season” or that they need to cut back on advertising to save money. This is a critical mistake and in most cases will cost you big. If you stop advertising, many things can happen. First and foremost, your savvier competition will not stop advertising.

If you do not constantly utilize advertising to promote your business, rest assured you will use advertising to promote the exit your business. Effective advertising and marketing should not be skimped on or turned on or off in what you may think is down time.

In my opinion, many success-minded business people are buying an ice cream business opportunity in the dead of winter as they plan on spring to arrive. And it will arrive just as sunny days always do.

goo.gl/cNHbGT

Background Photo by juliannaa: goo.gl/ivTEC9


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